Law is a buyer’s market, Jordan Furlong

Title of the book: Law is a buyer’s market

Author: Jordan Furlong

Law is a buyer's marketLaw firms are experiencing a wrenching period of upheaval. Economic crises, technology, explosions, and a regulatory revolution have spawned a wave of innovative competitors. Newly empowered clients have adopted aggressive buying behaviours and have begun dictating the terms of their relationships to law firms.

Face with this unprecedented competitive landscape and an industry-wide drop in demand for their services, law firms need effective solutions to these existential challenges.


Jordan Furlong is a leading analyst of the global legal market and forecaster of its future development.

He engaged briefly in the practice of law in Toronto before before starting an award-winning career as a legal journalist, culminating in a decade as editor of three leading Canadian legal periodicals.

He is a fellow of the College of Law Practice Management and Member of the Board of the American Bar Association.